Overview Of Segmentation And Its Types

Segmentation basically helps the company to figure out people need and their interest. It also help us to figure out what people need and like it help company because when company know what people need and what they like so company just make product of what customer need and attracted towards.

Psychographic Segmentation

Segmentation which based on customer social class, lifestyle and personal preference, consumer sometimes customer enjoy self-made product and company take a benefit of it. They just try to attract their customer by their unique tricks. They search for the need of customer and then make a product which they know attract people and they have 100% chance of their sale of item. E. g

Sting

It is best example for this segmentation because it attracts people of younger age and company made ads, a type of energy booster drink which attract people towards their product rate but because of customer need they made it. Pepsi made this product because all new generation people want this so they have to make this because they know it increase their sells.

Shahi meva

It is basically attract people towards their product mostly smokers and lovers of pan attract toward this product and also give a taste of some sweets in one packet which comfort consumers. Also the most attracting factor was their price.

Geographic Segmentation

Geographic segmentation is the concept of targeting customer not specifically or not for single customer it for all people and company approaches globally such as country, city, state etc. Promotion in this type of segmentation are target specific area and also they don’t assure about profits and customer’s. Climate is also include in this segmentation because it show people lifestyle and choices it also show company to make product of customer needs.

Lahore News

Lahore news is a news channel in Lahore Pakistan, which shows/display news what happened around them and attract people because they know people have to see their channel because they want to know what happened around them.

Internet Fiber Optic

It is very common now days every single person want fiber net in their home but not everyone has this facility but the point is their image in market and their strategy was to target a people of same city.

Demographic Segmentation

In this type of segmentation, company approach is to take personal information of customer such as age, gender, sex, family member, occupation, education, etc. it is the most widely used segmentation because this is directly linked to customer need and it is easy to measure for company. Age changes bring different interest in customer mind, gender made a difference because male female have their own products.

Al-Fatah Store

It is basically a local department store that sell a variety of products which appeal user to buy it also it consist of many brands itself and also attract customer category of families because families need item all was in one store which comfort their life.

Bahria housing society

Bahria town is the most growing housing society now days and many people of different city and even out of city people come to Lahore/Karachi they want some place for living they want some place so they purchase place in bahria town and the most important factor why people choosing bahria because of their beauty and their peace and security.

Behavioral Segmentation

In this type of segmentation the market is based on basis of customer attitude towards company and depends upon how people act towards company product. In this segmentation the company has the idea of market which gave them strong idea about benefit. It has further subtype such as occasion, benefits, user status, usage-rate, loyalty.

Ufone (Super card offer)

Ufone as we know the is the Pakistan telecom mobile limited (PTML) is a wholly owned subsidiary of Pakistan telecom corporation limited (PTCL). Ufone is famous for their packages which easier their customer life and connected their customer to their network. We say that their strategy is this because in Pakistan mostly people attracted toward those who benefit them and easier their life.

Pizza Hut (BOGOF offer)

Pizza hut offer which all know is buy one get one free which is the best strategy of marketing use by any company and it is the best example of behavioral segmentation. Mostly customers go to the pizza hut just because they know and they see 2 pizza in one price but they don’t know they actually fool them and this is their strategy to attract customer.