Essays on Presidential Debate

The extent to which debates might affect the electorate’s attitude remains a matter of contention. The case of the first televised presidential debate of September 26, 1960 between John Kennedy and Richard Nixon exemplifies it. It is well known that there are no right or...

‘Peripheral route processing (also known as peripheral pathway to persuasion) occurs when a recipient evaluates a message, such as an advertisement, due to peripheral clues such as physical attractiveness, background music or other surface-level characteristics Rather than the actual content of the message.” After Donald...

Ever since newspapers were first printed and the radio became available to people, mass media has influenced people in numerous ways. As time passes on and technology advances, more and more people have access to multiple sources of mass media. With this happening, the effect...

Throughout the four years of high school, every year a 2 week-long event known as the “co-prime” or co-priminister election lead by student leadership class would give students an opportunity to cast their vote for their preferred candidate. This election would consist of four to...