Review Of Related Literature On Changes In Consumer Behaviour
According to Shi and Yu (2013), there are different changes happening every day. It can be through neither a positive nor a negative approach which is also related to the wants of consumers in choosing their fashion styles. A consumer’s taste are influenced by many specifically their nature of belongingness, economic state and social life. Combining all of those influential aspects as well as the everyday changes can come up to result of enhancement to a marketing strategy. Moreover, the strategies can either way be different to every kind of business. This is because of the prices, offered products, and services rendered by employees as presented in a SWOT analysis method.
In the study conducted by Saeed (2013), a customer has their levels of satisfaction. They have identified such key factor which was considered in a consumers purchasing behavior. Besides of the comfort ability they feel as they show what kind of fashion they are using or wearing, the most considered factor is the uniqueness of a fashion style compared to people around them. Fashion industries must focus on knowing the anticipated styles of their consumers in order to find or produce such products as suggested by people who want it. Some are too conservative and they really need to address this issue for everyone’s benefit. They can do this by engaging with their loyal customers. As long as they know their customer’s perception and herein, it would be easy for them to construct a way in attracting and satisfying buyers that would increase business profitability. As stated by Islam (2012), there must be a proposed model for a conceptual structure that would determine satisfaction level of customers and service quality among retail fashion apparels. A significant relationship between the level of satisfaction that encompasses the validity and loyalty among consumers was hereby stated. In connection to its resemblance, the researchers concluded that there are influences between the two domains. The answers in the produced questionnaire of their study were tested using the structural equation modeling (SEM). They have noticed that there is a lack of acquiring research in their fashion sectors to be able to identify influences and it resulted because of the related answers to loyalty and contentment of customers.
As a similar conclusion of Chen and Ching (2018), there were no changes from the base year results of contentment level to the result of today. The recognized value increases the supermarket and fashion apparels retail commodities. The reason behind are the new trends that statistically upholding to range in higher scores in both local tourists. The return and exchange policies was poorly associated and it affects the level of disappointment to consumers. This may cause to be a weapon of competitive advantages to other businesses so that they can reach a high complimentary level among consumers. There is an upward movement detected in sectors and their sub-sectors which is not deemed to be statistically important in communications to buyers. Perceived value and policies must be planned and organized to be able to prevent downfall and losses of a business.
A well-managed retailing business of products can result to a better enrichment of a customer’s gratification. The said enrichment can also be the process of analyzing the feedback of people who acquire such products and commodities. Sophistication to necessities becomes more powerful nowadays. This is because of the complexity that happened as time goes by. The demographic variable, promotion and marketing mix decisions are needed to be understood to concisely know the contentment level of consumers. Moreover, differences between two genders which are the men and women are also considered as a basis for customer’s choice to retail products. Organizing managerial plans must be done to encourage people in patronizing products.
In the similar study of Choi, et. al (2013), it was studied to be an essential manner of providing works to buyers. Establishing a service for buyers is a good instrument for exploring the rendered quality assurance of good in returns. Customers will gain appreciation for a business and go back to their place. It is a way of contentment and a comfort feeling. The expression of a customer’s insight and situational feeling was aimed to be distinguished in relevance for the loyalty of buyers. Responsiveness, optimal level of service and flexibility of fulfillment was also conducted to justify that loyalty has a connection to services for it is independently related to the profitable awareness a business must analyze.
The nature of global society is distinguished on the innovation happening and changes of the way of living. Assessing the benefits on the struggles of each experience is a vital tool in the detainments of loyal consumers. The level of gratification beyond the anticipated outcome leads to a delightful feeling for buyers. Every business aspires to maintain it and keep it as a retention as a direct impact to satisfaction. It aims to nourish the product quality of goods which is important in the globalization process of the environment.
Customer contentment is defined as a measurement evaluating the experiences of a buyer to a definite product or service rendered by an entity. It is the reflection of the customer on a product based on how they feel or on how they interact and compensate with the business. Primarily, this is the positive or negative feedback of a consumer to the product or service. Measuring this, it can help a firm identify unsatisfied consumers and make a difference or an improvement in their product or service. High performing institutions are always focused on the needs and demands of their consumers being able to survive and compete in today’s businesses. Organizational researchers always point out the value of the customers satisfaction as the basis of improvement in the entity, either product or service. Customer satisfaction serves as a feedback wherein the business will know the customers behavior towards the business itself. It also shows the relationship between the business entity and the valuable consumers. This become a tool in which businesses uses for enhancing customer loyalty, know the performance of an organization and its gaining profitability.
