The Evaluation Of Mcdonald’S Corp

Strengths:

1. The company offers competitive prices on all services provided to its customers enabling it to tap into the market quickly.
2. Improved and quality services offered by the employees and senior staff down the line enable the whole company to collaborate and work together to promote quality functioning within the entire company.
3. The company has also created effective policies which apply to the customers on the premises. For example compensation for all damaged and lost goods.
4. Technological advancements and innovations occurring in the technological world enable the company to increase the overall productivity of the company. Thus allowing McDonald's to improve its marketing through the adoption of new and modern technology that will enable them to market and provide their services effectively.
5. Heightened security measures have also been put in place allowing the company to function freely and safely.
6. The company is also well positioned allowing it to exploit major opportunities within the market. The strategic position plays a great role in widening the organizations market by enabling easy accessibility for its customers and the availability of all factors that are essential for all activities required by the company.

Weaknesses:

1. Leadership within the company occurs through lineage succession which leads to longer-term instability within the company.
2. The succession of leadership makes it hard for the company to make advancements as a result of lack of concern by the leaders to address major issues related to the company's overall existence. Lack of which the overall competitiveness of the company deteriorates.
3. Environmental hazards caused by the activities taking place within the company lead to significant losses while the company tries to contain and prevent them.
4. As a result of advancement and developments, the company incurs enormous costs while trying to meet expected standards and customer preferences within the company to improve their competitiveness.
5. The company also lacks adequate equipment to support the high number of customers who visit. 6

Opportunities:

1. Due to growth and development within the country, the country's population tends to grow at an outstanding rate. To McDonald's, this is a great opportunity allowing them to have a vast market to tap into.
2. The company is also a destination for a large number of tourists who visit the country hence widening the market of the company by a considerable margin.
3. The government has also implemented a large number of policies which have led to enormous losses for the company. Major policies include taxations and fines for failure to control toxicity caused by activities carried out on the environment.
4. The company also works together with other security organizations to ensure that they provide top class security
5. Advancement of technology and equipment within the company has also provided them with an added advantage over other companies within the market. The improvements have also allowed the company to increase the prices placed on their services allowing them to profit largely.

Threats:

1. Government regulations and policies tend to limit the companies activities as they aim to reduce the rate of pollution the companies actions cause to the environment.
2. The high cost of labor also leads to the limited employment of individuals for the company so that they can maximize profit. However, limitation leads to a reduction in the quality of services provided.
3. Most of the equipment used within the company makes use of fuel to run efficiently. Increase in the prices of fuel leads to significant losses within the company.
4. Increase in potential competition within the market also leads to loss of the companies potential customers which often leads to losses within the company.
5. The expense of making media ads for the company is also expensive making it hard to market the company internationally.