The Main Goals And Types Of Digital Marketing

Digital marketing is a term used to describe a range of different marketing functions. The main goals of a digital marketing company are as follows:

• Increase online presence – Increasing online presence is important because it means that more people will know who your company is and it also means you will create a global presence for your company
• Perform market research – Doing market research is also important because if business fail to do it then they will not know their competitors, target market, Prices and what the customers want to see
• Integrate your online profiles and platforms - Integrating online profiles and platforms means that more people will know who you are and what your businesses does. This is good for the future as it means that businesses will be able to expand.

E-mail marketing

This is the use of email to promote products or services. Using email marketing develops relationships with potential customers and clients. Email marketing is one segment of Digital marketing, which includes online marketing via websites, social media, blogs, etc. It is like receiving direct mail but instead of sending mail through the post, messages are sent electronically via email. There can be several benefits to businesses using E-mail marketing the first is that it allows customers to stay up to date with any changes in the business such as Terms and Conditions or even the latest products and services to come out.

The second benefit to using E-mail marketing is the fact that it is very cost-effective as businesses have to pay next to nothing to E-mail their customers. The last benefit to e-mailing marketing is everyone you e-mail has to express permission this is what makes email the strongest tool in your marketing toolbox. Everyone who receives your emails will have already purchased from you, or shown interest in your brand or business.

Social media optimisation (SMO)

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media apps and websites to create publicity. Social media is now the most popular way for people to communicate with one another because of how user friendly it is and the fact that is free for peopled to use. Social media is a great platform for businesses to advertise on because there so many different audiences that that businesses can advertise to. An advantage to using social media optimization is firstly businesses can increase traffic to their business by using additional sources. The second benefit to using social media optimization is the fact that businesses can use word of mouth advertising. What this means is allowing users who find your information on social websites to easily share it with others. Using this method to spread information among friends and acquaintances will create conversations about your brand and has the strength of personal recommendation. The last benefit to using social media optimization is sharing information what this means is how information can be shared through social media these methods include press releases, articles, blog posts, photos and videos.

A disadvantage to using social media optimization is the fact that anyone can comment and these comments be negative meaning that anyone could write about your business. This is bad because other users are able to see these comments which may them off. Another disadvantage is that social media optimization can be very time consuming. It takes a lot of time and effort to maintain an interactive social media presence if you have a small team or limited resources.

Search Engine Optimization (SEO)

Search engine optimization is the process in which web pages can be found on the internet through the ranking by searching for words and phrases that are similar to the page. It is also the process of increasing quality and quantity to your website. It is important to have search engine optimization because The majority of search engines users are likely to click the top 5 suggestions in the results pages’ business have to take advantage of this to gain visitors to their web site or customers to their online store, your website needs to appear in one of the top positions on the internet. Another reason why having SEO is important is because most users are likely to trust the top results. The last reason to why having Search Engine Optimization is important because without it no one would bother to look at your website and your competitors would have an edge over you.

There are advantages and disadvantages to search engine optimization the first advantage to using Search engine optimization is the fact that it is 24/7 promotion so anyone can see your product. Once a business ranks high in search engines, google will promote your business while you are sleeping. Another advantage to a business using SEO is because if you are ranked high on the internet more people will be influenced to spend money with you for example of you are in the top 3 searches on Google you are more likely to make sales compared to another page who is in the top 10 searches. The last advantage to using SEO is that it is much better than Pay Per Click (PPC) advertising. This is because organic SEO listings receive 90% of clicks. People who use search engines tend to skip paid advertisements. This is because of their trust in Google’s algorithm. Investing in SEO, will help your business to gain more traffic than the advertisers with the same key words.

There are also disadvantages that come with using SEO the first disadvantage and also the biggest disadvantage of SEO is that results don't come over night. It can take several months before a site will start to move up the Search engine results pages. Success isn't guaranteed or instant unlike PPC. The next disadvantage to using SEO is that it can be very time consuming, the techniques used by an SEO specialist can take several hours to complete when it is done properly. The last disadvantage to using SEO is that you must adapt to change for example search engines change their algorithms to get more accurate results, this means one day a business could be the number one ranked on the search results age and then the next day they could be at the bottom.