The Social Network: Instagram - More Than Just a Social Platform
'Blocking bullying of teenagers' has always been a topic of concern to social groups. As the advancement of technology has brought about an era of information explosion, the rapid development of social media has not only shortened the distance between the public but also creates a more convenient way for the dissemination and sharing of information.
Social media is a platform for information aggregation, where users share and distribute information. In the past ten years, the development of Instagram has been unprecedentedly rapid. In today's society, the use of Facebook is becoming more and more insecure to the public. In contrast, Instagram is much safer, and the expressions of use video and image are more in line with the habits of the young generation. According to statistics, the average age of Instagram users is 18-29 years old, accounting for 59%. For many third-party advertising platforms and professional marketing platforms that occupy forward-looking, if they want to attract young power, Instagram and snapchat are their key development channels. As of 2019, Instagram has 1 billion active users per month and 25 million corporate accounts, including a range of luxury brands and sports brands. 'As well as the rise in user numbers in recent years indicates that Instagram might become a more interesting platform for general social media research '（Blank &Lutz, 2017). It also means that Instagram is no longer just a social media platform for young people to share pictures but has more profound social significance. One of the most exciting developments in Instagram is the ability to mark places, events in posts. When announcing the release of 'stopping bullying of teenagers campaign' tag, Instagram highlighted the opportunities it able to brings to the campaign.in recent years, the appearance of a series of ins derivatives such as ins wind, Instafamous, and more concluded that Instagram had become a specific 'feature.' Instagram is not just a simple social media platform but had become a significant channel for young people to understand information. Deepening the development of 'blocking bullying of teenagers charity campaign' on Instagram is undoubtedly a fast and effective way of publicity.
Instagram is an excellent platform for developing the influence of 'blocking bullying campaign.' In general, the social media platform will measure the results of its work based on the sharing and forwarding of posts, and to understand the extent to which its content has resonated with users. According to statistics, the participating of users on Instagram are much higher than other social channels. The data analysis from social network analysis company Social bakers shows that 'the user of Instagram engagement (3.31%) is much higher than the twitter's user engagement (0.07%) under the same content' (Peterson, 2014). Therefore, using Instagram to promote 'blocking bullying of teenagers' is adequate. As a social media platform, Instagram has two critical special features: 'quickness' and 'diversity.'
On the one hand, 'quickness' means that the organizer can upload campaign pictures to users via Instagram and share information of this campaign directly with users. All images on the Instagram platform provide a filter effect before the post, which can make the original dull picture become a bright spot. For many contemporary teenagers who are looking for exquisite but lack of patience, and adults with less free time, the speed of sharing information on the Instagram platform is one of the most critical factors for their choice.
On the other hand, the diversity of Instagram. Instagram not only has a memory program that can recommend for our campaign to user's friends who already follow our account but also any content posted by the user can tag the label of the campaign. Moreover, the positioning system of Instagram is apparent, coupled with high-definition pictures of the campaign; this form of information sharing is entirely a way of making friends employing pictures. Compared to other social media platforms such as facebook and twitter, the overall atmosphere of Instagram is more relaxed and enjoyable. Users can participate in content reviews anytime, anywhere, and the organizer can quickly respond to users at any time.
Moreover, Instagram has a story section, an organizer can play a small video at the activity, and add much interesting, eye-catching emoji to the video, and join the dialog box to ask the viewer's feelings, in order to deepen the user's participation. The instafamous effect is the most significant on Instagram. Younger users convinced of the things advocated or used by instafamous bloggers. The organizer can use the instafamous effect to attack users' attention. Tag instafamous when publishing the campaign content, so that if users search for instafamous information, they can also see the content of our activity.
Now, Instagram is not only one of the many social media platforms, but because of its wide range, globalization, and substantial platform settings, it can bring more possibilities for multi-party development. As a campaign that calls for blocking bullying of teenagers, choosing a new and diverse social media platform with a more significant number of young users to speed the influence of our activities is undoubtedly the closest to success. Stopping bullying requires the resonance of the whole society. In Instagram, the 'developing social media platform' where the number of users continues to rise, the popularity of our campaign is expected to increase. Therefore, the spread of the 'blocking bullying of teenagers' campaign selection on the Instagram media platform is efficient and successful
