The Technology Behind Amazon'S Success

Amazon is an E-commerce organization based in the US, the company is an enormous internet-based that sells different product range (DVDs, video games, high-techs, furniture, jewelry and many other goods) with products often delivered the next day with worldwide shipping. they also offer web services such as renting data storage which is called "cloud computing" they are the first larger provider in this service. They also manufacture revolutionary products such as e-books, soon after its release it has led amazon to a sharp rise in the e-book market and the company now holds the monopole of the book publishing market.


In 1994, Jeff Bezos integrated Amazon, Bezos got inspired by the "Amazon river" as it is exotic and the biggest river in the world, he decided to name his company as Amazon which was originally called "Cadabra".The CEO Jeff Bezos decided to firstly sell books because he thought it's the most popular products sold, But he was not the only one who had the idea he had two big competitors "silicon valley bookstore" and "computer literacy" they were in the market years ago, However Bezos had a different strategy with a bigger objectives he planned to ship his books worldwide .Jeff Bezos took advantage of the popularity the internet was gaining and that's when amazon succeeded, in the first year of business Amazon sales were up to $20,000 a week Amazon was shipping to all over the US and 43 other countries.

Amazon grew really fast by 1996 they have reached 180,000 costumer accounts. in 1996 Its revues went from $14 million to $140 million in 1997 and then to $600 million in 1998.By 1999 Amazon started to sell different product range games, furniture, electronics …etc. Now that Amazon is getting attention worldwide, many organization (Walmart, Barnes & Noble…etc.) are starting to sue Amazon, saying that Amazon claims to the "the world's largest bookstore" and many other allegations . At the end the suit was dropped out and made amazon to implement new regulations.

To maintain the growth, Amazon needed to look for new investors to increase the development, to do so Amazon became a public company and made $55 million on the NASDAQ. After this Amazon was only investing in expansions and new plans.

The technology behind Amazon's success

Faster delivery

One of the secrets of Amazon is inside of its warehouse it’s one of the most advanced innovations, that's one of the reasons that no other retailer can beat Amazon with its speed delivery. Here goods are organized , sorted and packed by robots, each time an arrival of products gets to the warehouse it is identified by a computer and then sorts it with its category , if an order is completed the orange robots would automatically collect it and then hand it to another machine that will make sure the product is not damaged after that it would pack it and give it to the worker.

There are more than 1000 robots arranging the goods with the help of only few workers which is the best way to reduce costs and faster delivery. Amazon now got thousands of warehouses around the world with more than 100,000 robots.

Amazon Go

Amazon go is the latest innovation of Jeff Bezos, it's a unique store they offer different range of meals breakfast, lunch, dinner and other dairy products, however you can walk-in the store with the Amazon go app grab whatever you want and walk-out with no checkouts or cashier and no waiting , the only workers that are in the store there are in the kitchen cooking and getting the meals ready and packed. It works with the latest computer vision technology, basically there are cameras all around the store and it will detect the products you grabbed. After you walkout the store Amazon will send you a charge you and send your receipt through your Amazon account.

Goods made by Amazon

The first product that Amazon has manufactured and created it's called the Kindle which is an E-book, you can buy books, read newspaper ,magazines and many other things. After its release in 2007 its sold out only 4 hours later sold over millions after its release and now Amazon has made different range of Kindle and its Amazon's best seller. In 2015 ,Amazon developed a new kind of speaker, you can control it by voice and can assist you in your daily tasks it's called Alexa cost around £100 .it can play you favorite music , set alarms to wake you up and providing you with daily news and you will receive an answer immediately by an AI , Amazon sold more than 18 million devices, however Alexa got a strong competitor called Google home they sold the double what Amazon sold even though Alexa is £20 cheaper.

Services offered by Amazon

In 2006, amazon launched its cloud service called Amazon web now millions of customers are using it and made over $13 billion and it's still rising. It's basically a service offered by subscription monthly , its allows you to have a "ghost-computer" or a virtual computer that you can use whenever you want, you can use the computer by a browser , amazon will give you all the login details and you can connect, in other words Amazon has a real computer (physical) and it will stream you the screen, For example: If you have a low-cost computer and you want to launch a video game that is very demanding on performance your computer can't run the game and it will certainly crash however, if you connect to the virtual computer of amazon that's an high-end computer, it will run the game on the computer and will stream it to your computer screen, there are many other things that amazon web provide for example: store your personal information.

03 December 2019
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