The Use of Chewing Gum agaisnt Smoking Addiction
Introduction
Nowadays in this growing world the use of tobacco and cigarette is increasing day by day. And this disease is very harmful as many youngsters get addicted to it and in future they can suffer from cancer disease. To overcome this problem of cigarette a new product will be launched which is a chewing gum which will be given to the addicted youngsters so that the habit of smoking gets removed day by day.
What is breath mint?
Breath mint will be a unique chewing gum in which the ingredients will be as follows peppermint oil, menthol, magnesium oxide, sodium bicarbonate and sodium carbonate (fresh mint flavour or orange flavour). This chewing gum will work on reducing the symptoms of nicotine in our body. Smoking and chewing of gum at the same time is not fruitful. Hence this chewing gum is taken when the youngsters start craving for smoking then he or she shall take up the chewing gum. The best way of chewing this gum is the person should bite once and keep and keep beneath the gum. This way they should do several times. This chewing gum has no disadvantage.
For launching any new product, the main thing is to see whether the same kind of the product must not be available in the nearby surrounding and if it is available then the product which you are going to launch shall be of greater quantity and quality. As my new product to be launched is chewing gum for removal of cigarettes. And there are many youngsters across the world who are smoking now and the main city where smoking is done maximum is in CHINA. For launching any new product, the survey and data are taken and analysed so that to launch the product.
Data analysis method
After collecting all the information, it is important to find out the data about the areas where the smoking is done maximum and this chewing gum should be launched there in order to minimise the smoking and the people can start using this product gradually. The profit and loss of the product can be known through the graphs and charts. The new product launched gradually increases the market.
The target market will be especially young people, especially the school or college-goers. My product chewing gum will be there available in nearby all the stores i.e. medical store, general stores etc. the price of this chewing gum will be cheap and can be bought from the savings of the pocket money. The chewing gum will be different from other chewing gums because of its taste and flavouring agent.
Conclusion
The assignment has provided a plan to launch a chewing gum in the market. Information of the product, data collection, target market, data analysis method of the product has been provided. It will target the students of school and colleges especially the teenagers and youngsters.
