The Use Of Political Communication To Influence People In Terms Of Their Political Beliefs, Strategies, And Ideas

In the Philippines, political communication is regarded as an important tool to make politicians appear as affective and virtuous individuals given the fact that the Filipino people are always looking at their personalities. On the second topic, it can be understood that SNSs are used to communicate and to connect with other people. It is indeed useful for the people to link with others that are beyond their reach. In the case of the Filipino people, SNSs plays a vital role in their lives as it is also used to improve their lives upon using it for businesses and for political participation. Due to the fact that Filipinos are very hooked on the benefits that SNSs have been giving, there is no doubt that their country can really be considered as the SNSs capital of the world. Meanwhile, as political communication and SNSs are both powerful tools that are used by the people, their combination also created a great impact towards each other.

The SNSs provided a platform for the political communication to upgrade its purpose and to become well-known. The SNSs on the other hand became more relevant when it is also used in terms of political participation. The political communication in SNSs enabled both the public and the politicians to freely express the political aspirations and beliefs. This also provided them a cost-efficient tool where everyone is regarded as equal regardless of the economic status. This instance can also be traced on the next topic which is politicians in SNSs wherein politicians were able to use SNSs for their political communication. Their political communication was expressed during their campaigns when they are asking for support and votes from their constituents.

Politicians also communicate in SNSs by posting their beliefs, ideas and plans on Facebook, Twitter, Instagram and the likes so as to influence people. They are also good at showcasing their good, creative, and sincere personalities. Some of them also uses SNSs as tools to ask for funds, while some are using it to spread black propaganda against their competitors. On the discussions about the SK, it can be learned that compared to the happenings on past generations, the youth sector is now seen more relevant to the extent that they are now also mandated to lead and to represent the youth constituents through the establishment of the Sangguniang Kabataan. However, some are still not pleased on their performance and tend not to believe in their capabilities. But the SK officials are proving each day that they are deserving of their positions. One of their ways is through using the SNSs, wherein it has been evident that SNSs have been beneficial given the fact that their age group is the frequent user of the said tool. In SNSs, they were able to publicize their projects and programs and were also able to ask for support be it in terms of finance or participation. Few researchers agreed that SK should be regarded as an interesting research topic as it enables them to know a lot more about it.