Total Quality Management: Quality Responsibility for Efficiency and Effectiveness in the Performance of a Company

Quality is the standard or measure of excellence on a product or service which is used to manage the future outcome of what has been produced by a company either through more clients or profits. Quality is the new revolution that has been drastically the topic of every consumer which was started out in China in the early eighteenth century up to now.

However, on the other hand, total quality management is the process that is used to manage quality and ensure that the goods and services produced are off high quality. The management practice focuses on the best quality at the lowest price and achieving customer requirements and initializing satisfaction as well.

Importance of quality

1. Customer satisfaction- quality is used to check is the requirement that the customer wants for certain products and attempts to come up with a way of producing it in order to offer customer satisfaction.
2. Lower cost- the priority aim and objective of quality is to produce the best products at a lower price in order to favor all parties of the consumer from all classes of the economy.
3. Profit- the end goal of all companies is initializing profit from their work hence aim at giving and producing the best quality for their products to increase the level of demand and maximize the interest rate through the increase in productivity.
4. Enhance competitiveness- the best way to create customer satisfaction and increase in the level of sales and expand the business is by ensuring stiff competition between the available companies producing the same products.

The disadvantage of low quality

1. Loss in consumer confidence- it is always important to create consumer confidence in products because they help in the rising and expansion of business however when the quality is low the consumer is likely to be reluctant in purchasing the products and slowly the consumer will influence others who buy the same products.
2. Loss in business- it is very likely that poor quality can make a company lead to collapse when the consumer flees from their products and opt to another option.
3. Poor performance- if the quality is bad the level of performance decreases because it also affects the employees and decreases their confidence while working. There was a similar scenario that occurred with the Toyota Company when the employees were focused on producing more vehicles and forgot to focus on quality and as a result of this it leads to the death of many consumers due to faulty cars.
4. Less profit, high price- when there is poor quality the consumers will flee away and opt for other options and thus leading to a decrease in profits and more losses which in return will end up increasing the prices of products because the consumers will go for other companies with high quality and because there will be little companies the monotony will lead to high prices for the products.

Importance of TQM

1. Improved communication- management is a policy that is meant to bring people together and talking the same level. Customers will have confidence in the products produced and open up to the companies and communicate what they feel should be improved.
2. Improved teamwork- quality is a collaboration of workers and the only way it can be established is if the employees are working together.
3. Build customer loyalty- consistency of quality on a certain product is to increase the level of loyalty because it makes them confident in the products and makes them want to keep coming for more and more.
4. Employee’s skills- quality creates a room where the employees are allowed to show and bring their expertise to the table.
5. Innovation- through quality companies are able to focus on innovation and innovation of their products through strategic planning and teamwork collaboration.

Processes in quality management

This is achieved by first choosing one customer from within the company or even an employee. The chosen candidate should then focus on the technique that has been suggested then the next step is figuring out the necessary process for implementation and focusing on creating a strategic output which is then followed by learning what are the customer expectations and how these expectations can be satisfied.

The framework of quality

1. Performance

This a category that serves a great portion for strategic management as it influences the level of speed that the product can process, the comfort zone of the product, and how easy or complex a particular product can be handled in the hands of a consumer.

2. Reliability

How reliable is the product and does the product have a long warranty or a short one. The reliability of products creates consumer confidence and makes them loyal because they can trust the product and they are satisfied with it.

3. Durability

This is the level that which a particular product can last while still in good shape. The more durable the product runs the more demand is increased and high profits are counted.

4. Serviceability

Consumers always go for products that can be done service and that won’t complicated when doing the service during the time of breakdown on the product. A good product should have easy recovery during service and have high speed when conducting it. Most customers end up complaining and choosing another alternative from their previous products because the level of being handled is quite complex.

Summary

Quality increases the production level of a company and maintains customer confidence. Total quality management is very important as it is the new globalization in the market and is necessary for promoting teamwork. Quality is responsible for efficiency and effectiveness in the performance of a company. Quality management is necessary for assisting in planning a strategy and gathering the necessary information in order to outdo the competitors.

Reference

1. Dale, B. G., & Plunkett, J. J. (2017). Quality costing. Routledge.
2. Tennant, G. (2017). Six Sigma: SPC and TQM in manufacturing and services. Routledge.
3. Stanciu, A. C., Condrea, E., & Zamfir, C. (2016). The importance of communication in quality management. Ovidius University Annals, Economic Sciences Series, 16(2), 393-396.
4. Hurley, P. J., Mayhew, B. W., Obermire, K., & Tegeler, A. C. (2019). The Impact of Managers’ Risk Aversion and Loss Aversion on Audit Quality Demand. Available at SSRN 3425666.
5. Mazzeo, M. J., Seim, K., & Varela, M. (2018). The welfare consequences of mergers with endogenous product choice. The Journal of Industrial Economics, 66(4), 980-1016.