Traditions & Behaviour In Brazil

Introduction

Brazil is the fifth largest country in the world geographically and also represents the fifth largest market opportunity in the world. Brazil has a population of over 194 million, with a young and highly motivated workforce.

Background

Brazilian business is hierarchical therefore the final decisions are usually made by the highest ranking person. It often takes some time to make a deal. The O.K. sign in Brazil is considered rude, and good eye contact is expected. Clapping the back of a hand against the palm of the other hand signifies that they don't care or are not interested. During a conversation, a lot of touching of the arms and back is common. They speak in very close proximity, with lots of physical contact. This is normal to Brazilians.

Business approach

Important dates: Carnival is a six day festival which starts on the Friday afternoon before Ash Wednesday. The dates are different each year but it always falls in February or March. It is the busiest of the major holidays and festivals in Brazil. April 21(Tiradentes day)September 17(Independence day) November 2(All Souls’ day) November 15(Proclamation of the Republic) There were no specific preparations for business in Brazil. In Brazil the most common language spoken is Portuguese.

Dress code for business is to dress smartly and conservatively, because fashion choice is very important in Brazil. A three-piece suit is one good option, which indicates an education-level status. When introducing oneself men shake hands and women often kiss both cheeks. Also hugging and backslapping are common for men. During the introduction it is a good time to give a business card. Make sure to include a portuguese translation on the flip side of the card because this is known as a nice gesture. When sitting down the most honored position always sits at the head of the table.

Dining

After the introduction and you are ready to eat, wait until everyone has been served before you start eating. However it is accepted to start eating if the service is very slow. They usually eat three times a day just like us. Breakfast is normally light, and lunch is the main meal of the day. It is eaten at noon often with family or friends. Dinner is lighter than lunch and sometimes is only snack foods. Brazilians use cutlery except for food like bread or boned chicken, and in these particular cases the food can be held with a napkin. Brazilians rarely eat with their hands, as it is looked down on. If offered food do not say “Thank you” because they may interpret is as “No, thank you” and this is seen as rudely refusing.

The most common toast is saude, which is to your health. Business is rarely discussed during meals, although it may be raised over coffee or a brandy at the end of dining. Follow your host’s lead and avoid mentioning work matters unless they have already done so. Business is rarely discussed during meals, although it may be discussed over coffee or a brandy at the end of dining. Follow your host’s lead and avoid mentioning work matters unless they have already done so. Once the meal is over, place the knife and fork parallel to each other horizontally across the center of the plate.

Gift giving

When going to a meeting or invited to someone's house, bring flowers or small gift. If you want you can send flowers next day to host. Avoid black or purple gifts because it is for funerals or mourning.