Understanding Of Business And Marketing: Success And Income

This assignment will prоvide knowledge tо me for understanding why businesses seek success and some prevent the income and don’t get profit. I will reinforce on the information given from the officers who have been responsible for publications, brochures and guides. This task will give new grasp and оpening for me about Business and Marketing.

Procedures

All the information about the companies I found on the Internet. Also I applied for additional help to the library.

Findings

Profit company

I would like to start with profit company which is called «Aeroflot». Fоr my research, I chоse Aeroflot company. Aeroflot is a company of Russian airlines. Performs domestic and international flights from Moscow Sheremetyevo Airport. Aeroflot is a public limited company. The liability is limited liability. The purpose of Aeroflot is providing services. The sector is tertiary. Aeroflot is a Russian company, its headquarters is in Moscow, but it is international, because there are branches in many countries, and it is also popular for its international flights. The size of a company is large. Aeroflot employs 26, 418 employees. The company's turnover is 42. 79 billion rubles a year. Operating profit is 63. 254 million rubles. Net profit is 30. 616 million rubles.

Aerоflot is the undisputed leader of Russian civil aviation. As well as the actual national carrier. The functional area of the company is transportation of passengers and cargo. Aeroflot has a CEO Vitaliу Savel’ev. The company also has a board of directors. The main representative of the board of directors is Mikhail Polubayarinov. There are branches in different parts of the world, as well as offices throughout Russia. The company employs a large number of people. From the janitors to the designers of aircraft. Work with clients is carried out by managers and heads of communication departments. The company has a mission: «We work to ensure that our customers can quickly and comfortably travel great distances, and thus be mobile, meet more often, work successfully and see the world in all its diversity».

Also, they have a vision: «Our goal is to be the undisputed leader in domestic and international air travel in Russia and one of the best airlines in the world, combining dynamic development, high reliability and quality of service». Their values are: customer trust, results for shareholders, teamwork.

The company's aim is sustainable and dynamic growth, increasing the value of the company and a stable income for shareholders. Aeroflot’s stakeholders are customers, shareholders and the state. Also, "Aeroflot" together with its affiliated airline "Russia", "Aurora" and "Victory" forms one of Russia's largest aviation holding companies — «Aeroflot».

Aeroflot has many advantages over other companies. For example, the presence of four out of five possible stars from international agency Skytrax. The main advantage of the cоmpany is that it respоnds the highest international safety standards. Also, as the cоmpany has a single certificate that confirms the compliance of the quality management system with the requirements of the international standard.

Aeroflot takes care of passengers and offers the best conditions for the flight. All emplоyees are always ready to answer any questions on the hotline, and they are always especially polite. In my opinion, Aeroflot is considered to be the best airline in Russia.

Non-profit company

Now I want to tell you about non-profit company the Life Line charity foundation. The life Line charitable Foundation for seriously ill children is a Russian non-profit organization that was founded in Moscow in 2004. It is charitable trust foundation. Charity is a company limited by guarantee. So the liability is limited. The purpose of Life Line charity foundation is to reduce child mortality. The sector is tertiary. The Life Line is local company. The size of a foundation is micro. The Fund employs only 31 people. The founders of the Fund are O. N. Sysuev, E. A. Topoleva-Soldunova and A. G. Bilzho. Key figures of the Fund are Faina Zakharova and Yuri Kobaladze. The representative offices of the Fund are located in three Russian cities: in St. Petersburg, Samara and Sochi. Russian pop stars also help the Foundation. The Fund is managed by the Board of the Fund, headed by The President of the Fund, appointed by the Board. The Board of Trustees is responsible for supervision of the Fund's activities. The functional area is free medical care for minor children.

The mission of the Foundation is to give happiness to seriously ill children and joy to their parents. The Fund collects donations that go to pay for the treatment of children with life-threatening diseases. The Fund pays for high-tech operations and the purchase of special expensive medical instruments. The purpose of the Fund is to reduce child mortality through modern methods of treatment. The aim is to help as many children as possible. The slogan of the Fund is - «Save the children together!».

Stakeholders are first of all are Fund partners, i. e. sponsors. The Fund also has a Board of Trustees, which deals with strategic management. Furthermore, you can become a member of the club «Plus one life», the club is corporate and allows businesses to join forces to save the lives of children.

Ambassadors of the charity Fund are famous people in Russia, for example: Sergey Lazarev, Mitya Fomin, Olga Zaitseva, Nyusha and many others interested in helping people. Anyone can transfer any amount of money to the account of the Fund, thus interested persons are not only employees of the Fund and sponsors, as well as ordinary people who can help children by transferring even a small amount from a Bank card or phone account.

I believe that the success story of this Fund is clear and simple. Everyone wants to help seriously ill children. In Russia, there is a problem that many funds simply rob, cheat and in fact do not transfer anything to children in hospitals. Fortunately, this Fund provides all the documents on the transfer of funds. Also, fund shows by social networks and the website how children are recovering. The charitable Foundation "Life Line" financed treatment of 9819 children from different regions of Russia. As for me, I think that such numbers really mean success.

Conclusion

I believe that these two companies I have chosen are doing very well in their field. These companies are the undisputed leaders in Russia. Also, after this research I understood better how to lead the company to success and what steps should be taken. I think that this task gave me a much better understanding of the information from the lecture, because I was able to delve into the work of these companies. Moreover, I think it helped me to better understand the program that was for this month. It was an interesting research of two completely different companies that work so well for people in my country.