A Report On Malaysia's Public Bank

Introduction

By the end of 2017, Malaysia's Public Bank was Malaysia's third-largest banking group by assets. At that time, its total assets were $395. 3 billion. The bank began operations in 1966 and over time has grown into a full-service financial services group. It currently provides a wide range of services including personal banking, commercial banking, Islamic banking, investment banking, share broking, sales and management of unit trust, bank insurance and more. Malaysia public bank has 259 branches and more than 2, 000 self-service terminals in Malaysia. Overseas, it also has 79 branches in Hong Kong, 30 in Cambodia, 13 in Vietnam, four each in China and Laos and three in Sri Lanka.

Malaysia accounted for 90. 3 per cent of the bank's pre-tax profits in 2017, with Hong Kong accounting for 4. 8 per cent and Cambodia for 3. 6 per cent. The rest of public Banks' 2017 pre-tax profits came from other regions.

Strengths

Public Bank Shares Hit Record High

When it closed on August 23, 2018, the main market-listed counter rose by 2. 59 percent or 64 sen to RM25. 31, with nearly 5. 96 million shares changing hands. Public Banks were also fourth on the Bursa Malaysia list. With a market capitalisation of 983, 000 ringgit, Public Bank remains the second-largest company on the local stock exchange, behind Malayan Banking Bhd, which is valued at 107 billion. Malaysia's public bank is the country's third-largest banking group by assets.

Brand Name

After a valuation study by Interbrand, Public Bank of Malaysia replaced Maybank as the third annual ranking champion of Malaysia's Most Valuable Brand (MMVB). The Public Bank, worth 6. 593 billion ringgit, overtook 2008 champion Maybank, worth 5. 374 billion ringgit, which fell to second place. In third place was CIMB, worth 2. 545 billion ringgit. To qualify for the MMVB ranking, the brand must be publicly listed or owned by a company listed on Bursa Malaysia or another stock exchange. The brand must also have originated in Malaysia or be owned by a publicly traded company based in Malaysia for at least a decade. These brands also have to be consumer oriented.

Weaknesses

Donate Money to Poor Children

In 2015 December, Public Bank Group's employees hosted an event to help 204 poor children in the Yayasan Sunbeam Home and the Malaysia Lotus Charity Care Centre Association. Each house received Rm40, 000 donations from Public Bank. Besides, the presentations were made at the two homes with each home receiving RM10, 000 on 23 December 2015 whilst the children were given goodie bags which contained colouring books, stationery, t-shirts, packets of milk and other essential items to the students. In addition, the staff also donated some traditional musical instruments and sporting equipment to the house.

Donate Money to Senior Citizens

China New Year festive charity was held by Public Affairs Division led by Deputy Director of Corporate Communications on 4 February 2016 at Rumah Orang Tua Ampang and Victory Elderly Home located in Ampang and Jalan Puchong respectively. Public bank distributed angpow with Rm80 and a goodie bag that worth Rm30 (Rm33, 000 of donation worth in total) to 112 citizens. Besides, the home received RM10, 000 respectively for their upkeep and maintenance from Pn. Norida Mohamed.

Blood Donation

Technology

With the advancement of Internet and technology, the traditional bank delivery system has been the branch network in this era. Modern banks not matter local or foreigner bank, however, do not rely on the number of its branch network anymore as customers have demands for more advance and convenient delivery systems. In fact, success or failure of a commercial banking today is depends very much on the capabilities of bank to anticipate and react to fast changes in the marketplace. For example, the use of electronic banking has change the nature of banking activities and provides a lot of other advantages over traditional banking delivery channels, and this trend is well coped by Public bank in Malaysia.

In short, the technological innovation in Malaysian banking landscape in neatly on track. On the other hand, Public Bank also migrating from paper-based payments to electronic and terminal based delivery system has provided an opportunity for the banks to improve productivity levels and lower the cost of doing business, and thus it is expected to improve the overall efficiency of the banking sector, as well as to the Malaysian economy as a whole.