Analysis Of & Other Stories Brand
& Other Stories offers everything a woman can wear to create their own personal style and they pay great attention to details. Their collections come from different perspectives. & Other Stories believe in sharing stories as their brand name. Their company is known for their transparency as they make their customers be involved in the creative process behind the brand. They launched their brand in 2013. The brand introduced woman to a concept of a wide range of accessories, shoes, bags, beauty and ready to wear. They create clothes for fashion – loving women and encourage personal style.
Their brand is known for being ageless and inclusive-campaign features transgender women and women over seventy-year-old. They have different atelier to suit that city fashion needs. In Paris their aesthetic is delicate, adorned in rhinestones, hearts and ruffles. In Stockholm their style is inspired by Scandinavian Predilection for architectural shapes and the Los Angeles girl is known as the fast-paced girl. The product of & Other Stories is personal and diverse. They want their customer to have their own personal style. Their price is mid-range. Their clothes are mostly trend items. They mark up their price because their products are unique to every city they sell their clothes in.
Their home base is in Stockholm, Sweden. Their design team are in different cities. The cities are Paris, France and Los Angeles, California. They have shops in the different cities and they have an online store too. & Other Stories promotes their brand on Instagram they have their own Instagram account where they tag the atelier so that customers can find where the product is. People on Instagram tag them too on their OOTD so people will know where they bought the item from. They are known for their street inspiration.
They collaborate with different designers, indie designers and celebrities with surprising organic roots to make their collection look and feel authentic. One example is the Flower Power @ & Other Stories. They work together with berlin-based florist Marsano Blumen. They transform the store into a flower paradise. For 10 days the customer gets to discover their new summer collection 2016. They can buy the flowers that is on display in the store. Their process they have free returns for their customers. They are given 30 days to return and get a full refund from them. They can mail it to them. They also have a Recyling campaign where their customers can donate any textile to them and they will recycle it for them. For beauty products they can return them empty bottles.
Their physical evidence are they have a website on Latest stories where they write a tittle where they show different style of clothes by people on the streets with their clothes on. On the page they also show similar items and show the price of the items. Their brand touchpoints are they find inspiration on the streets. Most of their customers are attracted to their clothes when they see them on the streets. They also show stories from fashion show and tagging similar items from their store. They are always in trend. They connect with their customers through Instagram.
