Analysis Of Promotional Strategies For Tomato Sales In Italia

In 2019 and 2020 forecast sales of tomatoes in Italy so we considered sales forecasting after analysis the data of 2017.

The revenue would be increase in month of October, November, April and December. In 2020 the 10% sales would be increase as compared to 2019. In Italy the revenue of company as well as country is increasing with the rise of sales of goods or profits. With the sales forecasting the company contribute towards market share as 10% in the company. The sales forecasting is based upon the real or current data of company. The actual figures of the revenue must be helpful for the company to set up or estimate the future forecast. The sales of tomato depend on the demand of the country so, there is more demand in Italy because consumer have higher of different sauces, crushed tomato cans as well as diced tomato cans. The revenue is higher because of greater demand. The sales are totally relying upon the demand.

Discount & Coupons: This is best way to attract customer by informs them how they can save money. It helps to sees product and services unique and beneficial for organization. In the competitive world, be a unique and productive for society and organization. So, that customer stays loyal towards company.

Newspapers and periodicals: Italian purchasers are energetic readers of daily papers and periodicals, which give a compelling method for promoting new buyer items. Online business is yet not generally utilized in the nation as it is in Britain, anyway having a viable organization site is obligatory. So, we can say that through newspapers and periodicals we can promote our product as Italians love to read.

Trade fairs: Every year, more than 400 trade fairs are held in Italy. Numerous of the significant shows occur at the vast and current Milan Fair Ground. These fairs have a critical job in the Italian economy as guests from worldwide come to them. Most are specific, covering a full scope of modern and shopper merchandise and includes all almost all the things such as food, drinks, electronics and so on. Therefore, we have another strategy which we think will work to sell our product to its best and will be helpful for future too.

Mobile and social: Italy has almost 60 million tenants, however just 63% of them are on the web. Interest in innovation has been deficient before, yet it's presently expanding. Moreover, Web-based social networking is very famous in Italy, and among the greatest ones, for example, Facebook and What’s app, Instagram specifically offers a considerable measure of chances for computerized advertisers. Thus, we feel that these social networking sites are very much helpful and beneficial for us because these are long lasting so, people use these sites till their death and the trend of using these sites is increasing day by day with the change in technology so, for our product this is also one of the promotional strategies we will be using for the selling of our product in Italy.

Society welfare: To sell the crushed tomatoes can without adding chemical and helping society and working people to save time in cooking by using tomato paste in different on affordable price.

Conclusion

To recapitulate, we can say that both the points have their own importance and have its own perspective like sales forecast and market share is exceptionally necessary to start a business. Moreover, every entrepreneur needs some strategies to promote and advertise product in a new market so, promotional strategies are the base of our product and business because these are the only ways through which we can convince our customers to buy our product.