Essays on Strategy

Unexpected market events can happen with devastating impact to our portfolios. Financial shocks caused by rare events often have impactful consequences on investor wealth. Furthermore, predicting these types of events is often outside the ability of the current investment toolset. These events often are referred...

Even though marketing has existed for centuries, the scope of marketing and its perception has evolved through years of research. To understand the present marketing structure and predict future possibilities, a marketer needs to understand its evolution. The second industrial revolution lead to the rise...

Tesco is the United Kingdom’s (UK) largest Supermarket holding the greatest market share. Tesco was originally founded by Jack Cohen back in 1919 selling groceries on market stalls. The name Tesco came to fruition in 1924. Tesco opened its first retail store in 1929 continuing...

The main aim of this literature review is to compare literatures written by various experts revolving around a firms, their resources and sustainable competitive advantage. It explains how a firm maintains its competitive advantage with the help of its resources. It also briefly states various...

Nowadays, the business environment is changing more than ever (Wangchuk Chungyalpa & Bedanta Bora, 2015). These changes could be devoted to the fact the world is becoming increasingly knowledgeable, due to the availability of resources such as the internet. However, not only resourcessuch as the...

The years of university can often be referred to as the “the great years of our lives,” since we meet many new people, have many new experiences, and learn many new things all simultaneously. With the countless positive memories, it’s easy to lose sight of...

The aim of this paper is to study Costco’s current strategy, business model, internal operation and execution plan, corporate culture, and responsibilities. This report uses great analysis tools such as PESTEL Analysis, 5 Force Model, Driving Forces Analysis, Strategic Group Map, and Key Success Factors...