Comparative Analysis Of Mapro Falero Chocolate In Amravati Region

The main purpose of this project is to do is how Mapro company market is strategic and how company has been able to tackling the present tough competition and how it is scooping up by the allegation of the quality of the product. This project also contains the competitor’s strategies to cover the more and more market share. Marketing research refers to all type of research activities conducted in the field of marketing. Marketing research is systematic objectives search for and analysis of information relevant to identification and solution to any problem. The success and failure of the company totally depend upon the market of that company and market include consumers individuals and group reaction and other various factors influencing the retailers behaviors is important for the study of competitors The project work entitled a ‘comparative analysis of Mapro Falero chocolate in Amravati region’ is mainly conducted to identify the factor which will help the company to know about their competitor s strategies and to take corrective decision for achievements of organization objectives. As there are many competitors of the company these project helps to know about the other party too.

Also the competitive analysis is done to know all four sides which is surrounded to the company which is threat, competition as well as challenges to overcome it. By competitive analysis, company gets to know the existing players as the competitors, new entering competitors and supply and demand analysis.

In this report, particularly Amravati division was covered to know the competitors of Mapro Falero chocolate as well as retailer’s perception toward Mapro Falero chocolate. This is very important get the market trend, market situation as well as market demand.This Project include the data collected from the retailers toward the Mapro Falero chocolate the data collected with the help of certain set of questionnaires .

Mapro food pvt ltd is one of the major producers of food processing and jelly chocolate company. Mapro is recognized for the crushes and its fruit pulp products. They have maintained a quality for so many years giving a standardized taste across all outlets and also maintaining a high level of hygiene. No wonder today Mapro is the one of the leading company crushes juices and Falero chocolate Mapro is the market leader of the fruit pulp products.

In this industry there will always be competition, the war was always there between the competitors that is why all the competitors try to give something extra and unique product to the customer for they continuously changing their strategies and try to capture the more and more market share gain the more profit.

My work for this in summer internship project to approach to customer to buy the product and take the feedback of the customer about Falero chocolate with other chocolate brands for comparative study of our product to competitors’ product.

I am conducting a survey of all the retailers of this region through a well-structured questionnaire. During this internship program my first assignment was to prepare a questionnaire for the retailers of Mapro Falero all around the Amravati region. I went to some of the retailers to observe and collection of the data about the various other brand product competitors of Mapro Falero chocolate. While doing the survey I observed the following things. Which is the most preferred brand in snacks bought by the retailers? Which brand does the retailer keep other than Mapro Falero Chocolate? Are the services and products provided by the company satisfying the retailers? Are our products bringing value to their investment?

Retailers sometime asked the questions from the questionnaires made by me such as competitor brand, satisfaction level about Mapro products, response of consumers, delivery and thus come to know interest of retailers and consumers. The new outlets in the market were informed about our products, about the margin and margin difference comparing the competitors’ products and margin provided by them And then they were told about the extra facilities and unique selling point of our product and make them ready to sale our product. Thus we developed the market for Mapro Falero chocolate by attracting and convincing the retailers.

I have visited approximately 700 retailers from different areas and had interacted with few of them which reveal the current status of the company services and the competitors’ position in the market. And the outcome of the survey company can use for their enhancement and to increase their business. Responses collected are only used for observation while doing survey. I examined the various range jelly chocolate were available in the market and which price range of Mapro Falero chocolate have maximum sales and also I was responsible for collecting feedback from all the retailers by interacting with them about area sales person of the company regarding their regulatory and consistency . I was supposed to observe whether Falero chocolate available in the market. Along with this I was also responsibility of checking which competitor brand was available in the market. I was supposed to collect feedback by interacting with the retailers on the availability of services form Mapro and if they had my complain about it. Services including whether the schemes for retailers provided by the company has been reaching them through sales person. Weather the distributors are providing the t shirts and hangers displaying the product to the retailers. Wheatear the services of replacement of products it been done by the distributers or not.

Result

During this I have learnt the different marketing strategies used by Mapro to compete with the competitors and gain the comparative advantage and gain the more market share. They pre plan their schemes and offers according to the season to have a lucrative deal with the retailers. They their customers with lot of season sales and lot of offers for customers. Mapro does not require any advertisement to increase their sales. Word of mouth Credit it. The taste and quality of the product wins the heart of customers. And also learned about different marketing concepts with their practical use and the way importance of retailers handing.