Essays on Events

Music is a tool that unites every single soul on this planet. Hence the quote “Music is a language everybody understands.” One Africa Music Fest has been one of the music events giving the general populace the deserved feeling with its excellently handpicked top African...

Spanish carnivals take place in every city, town and village throughout Spain at some point during the year and for many travelers is one of the top reasons for visiting Spain. Traditionally, most holidays in Spain have been religious in origin. At the national level...

In the 1950’s Notting Hill was an area with high rates of crime and high housing shortage and tensions began to rise between the white working – class and the black migrant residents, which later led to the riots. Archives digitised by the University of...

Will Smith finally gave his YouTube subscribers and fans a look at his daughter, Willow, chic Halloween-themed 19th birthday party. The 5 minutes plus video opened with the actor, who wore a black mask, saying, ‘We are kicking it off, Willow, Willow’s birthday party.’ The...

A brand is one of the most distinguishing features of any product and many companies are aimed at strengthening their brand names to create higher brand recognition and customer loyalty. The question is: does brand name have an impact on consumer behavior in purchasing products...

Any product with an assigned status of a gift is much more complex in comparison to its non-gift form due to essential functional components of the gift-giving process. A gift itself is a central part of the process which reflects the rest four components: occasion,...

Junnar is a city with thousands of years of history in Pune district of the Indian state of Maharashtra. The nearby fort of shivneri is the birthplace of Chhatrapati Shivaji Maharaj, the founder of the Maratha Empire, and very few kilometers located at two major...

Gift-giving is one of the oldest human activities that became a universal behavior and an integral part of most cultures. The process of exchanging gifts in modern societies begins with the birth of a child and continues throughout the life. In between, the variety of...

This short paper focuses on the ‘relational’ conceptualization and attempts to investigate the personal context of the consumer-to-consumer gifting, where gifts are given by one person to another person. The transfer of goods can be considered as a gift exchange when they are (goods) are...

There are many different religions in the world today, the element that makes them unique from the rest includes, the rituals, beliefs, and iconographies surrounding it. Hinduism is one of the most well-known religions, it is composed of many gods and goddesses. Lord Ganesh, in...