Essays on Loyalty

According to Henning-Thurau and Klee (1997), studies dealing with the relationship between customer satisfaction and loyalty can be classified into three groups. The first comes from service management literature and studies the relationship at an aggregated, company-wide level. These studies consider satisfaction to be an...

Brand loyalty is defined as the pattern a consumer demonstrates to a particular brand by making repeated purchases over long periods of time (Staff, I., 2018). As these loyal consumers associate a positive relationship to the brand, they may be insensitive to things like price...

The characters Eugene and Stanley Jerome in Neil Simon’s play, Broadway Bound, are an example of the devotion, loyalty, and commitment that siblings have for one another. Throughout the course of the play, the aspiring comedians stick together through thick and thin, struggling to work...

Henry reduced the power of the nobility throughout his reign significantly, creating no nonsense policies and imposing socio-economic restrictions and punishments such as attainders and bans on retaining. However, he also awarded his favourite nobles extensively and adopted a ‘stick and carrot’ approach which rewarded...

Does faithfulness have a root cause? Is it conditional, or is it unbounded? In Edwidge Danticat’s memoir, “Brother, I’m Dying,” she tells the story of her family – their hardships, their pain, their love, their roots. During times of turmoil in their home country of...