Success Factors Of The Motion Picture All Quiet On The Western Front

This Journal offers a wealth of knowledge that spans over a period of three months (July to September 1930), The Exhibitors Herald World offers insight on multiple inputs on All Quiet on the Western Front. The advertising for the film was impressive for its time, putting advertisements in magazines for business owners to order “talking trailers” and Universal studios allowed students to draft their posters, which opened the spectrum of diverse art, therefore led more members of society to be interested in watching the film. This tactic opened opportunity of selling their motion picture across the United States and later it was screened all around the world from Ottawa, Canada to Sydney, Australia. There were some problems with screening it in certain areas of Europe including Germany, but on September 18th in Berlin, it would be screened at 60 box offices across the nation. This also sparked a continuous bond between Universal Studios and Germany, where they began to translate their films into German for their new clientele closely under overseen by the studio to ensure top quality translation. With what began as a banned propaganda film, flourished into a trade agreement between two nations.

Promotion was something of a new generation, All Quiet on the Western Front’s promotion team went above and beyond with their screening set up at the box offices. The individual in-charge was R. A. Howard, he made the film screening more than just purchasing a ticket. Howard was able to make it into an attraction, allowing the viewers to walk through what may put them in the position of deeper thought and appreciation of the film. With the level of quality this film had, many cinemas began to upgrade their projection and audio systems to be able to facilitate the quality of the motion picture. With that, the film broke a record for making a grosse total of 10’698 dollars during the Fourth of July weekend at the New York Central Theatre. This Journal brought a lot of depth into where the film industry was going on a global scale.

As much as motion pictures inspire us to amplify our minds, but also can bring back dreadful memories passed along through families affected by the real story. In Lester A Kirkendall’s The Journal of Educational Sociology, he writes about a Senator Gerald P. Nye of North Dakota’s speech at the Teachers College of Connecticut in New Britain. There was a research done on Pacifism with a selected student body (180 students) about what their thoughts and attitude towards war. The method of evaluation was the Thurstone-Droba scale, from more research through Brock University’s website its used to diversify statistics through a large body of personnel with accurate results. There was a student that stated in one of their responses “My attitude against war was greatly influenced by reading about the horrors of war and its effects and aftereffects. This was made even more vivid by visualizing the scene through the medium of motion pictures such as All Quiet on the Western Front, and others exposing war in its stark reality. Then, too, current magazines at the present time are frank in showing that there is no glory in war. ” Motion pictures started to create more vivid memories for people who were affected by the war, beginning to plant a weed that they were trying to get away, this can definitely influence more pacifism for people affected.

Another Student with siblings actively serving admits “My attitude against war is due for the most part to the fact that my brothers were both in the war and I have developed a hatred for its gruesomeness from hearing stories my mother told. Motion pictures have added to the hatred. ” When motion pictures are released around or after a battle of bloodshed, it reinstalls the fear of what actually occurred overseas. Shell shock or now known as Post Trauma Stress Disorder (P. T. S. D. ) is the burden of what victims of the war have to deal with, and because of the war stories it can also cause immediate family members to think the same way. To fear the idea of war, can be transferred through stories like All Quiet on the Western Front.