The Impact Of Social Media On The Lives Of Young Viewers

These days, like the headway in a personal computer, laptop, tablet, smartphone, and communication technology, the noteworthiness of data is frequently growing. The sharing and move of information in the all-inclusive scale are getting far more straightforward and the relationship among individuals is getting rather expanded in light of the fact that the reliably developing of new correspondence advancements.

In an information society, particularly the information advancement, the techniques for media transmission and other electronic contraptions as said are used broadly. Also, the alterations in correspondence advances expect a gigantic part in social life and make new open entryways in the field of preparing. Data and correspondence innovation or known as ICT has transformed into a central bit of the general day by day presence of youths and grown-ups (Lydia, 2014).

Facebook, Instagram, Twitter, WhatApps, and YouTube are the sorts of social media that go about as a most recent device for a quick and successful medium in appropriating and getting data (Manoj, 2017). The procedure of correspondence, for example, sharing data or learning knowledge should be possible effectively inside a couple of moments with the rise of social media such as Facebook, Twitter, Skype, and so on (Trisha, 2012). Consequently, social media can interface individuals around the globe independent of contrasts and topographical limits.

In Malaysia, the procedure of globalization has prompted the improvement of correspondence innovation quickly. This development will bring many changes to an individual, society, organization, and country. Recently, a statistic demonstrates that the number of social network users in Malaysia has increased from 2014 to 2022. In 2022, it is estimated that there will be around 20.42 million social network users in the country, up from 18.62 million in 2017 (Statista, 2018).

According to MCMC (2017), there were around 21.9 million social media users in 2016, of that 97.3% guaranteed that they claimed a Facebook account. Ownership of Instagram account (56.1%), YouTube (45.3%), Twitter (26.6%), LinkedIn (9.1%) and Tumblr (4.8%) saw an increase when contrasted with earlier year. Unexpectedly, YouTube has ranked at second as social media with the most user viewing website in Malaysia.

YouTube is a video sharing service that enables users to watch recordings posted by other users and upload video of their own. The administration was begun as an autonomous site in 2005 and was procured by Google in 2006. The video that have been transferred to YouTube may show up on the YouTube website and can likewise be posted on other websites, however, the documents are facilitated on the YouTube server (TechTerms, 2009).

One of the reasons why YouTube is so widely used is that YouTube included User Generated Content (UGC) features. According to Jose (2016), User Generated Content (UGC) is defined as any type of content that has been created and put out there by unpaid contributor or using a better term, fans. It is able to refer to photos, video, testimonials, tweets, blog post, and everything’s in between and is the act of customers selling an emblem rather than the logo itself. People are actually capable of creating their own content material and take part in all types of applications together with WeBlogs, social networking, and online journalism.

A few customers create online content on each day basis. They proportion their reviews and evaluations approximately everything; from product reviews, services and infant recommendation to boyfriend issues, homework, makeup and game tutorials. Frequently beginning as an interest, developing online content on a personal WeBlog or channel can become a fulltime process. By way of developing content material on a day by day basis, large communities are built up with lots of unswerving fans. New fans and subscribers are gained every day. YouTube is one of the most famous structures on which creators share their content. With one single video, it’s miles possible to attain millions of people.

Based on the research by Wilma (2016), the impact YouTubers have on the behavior of young adults is increasingly unparalleled. They are seen as function fashions and frequently recognized in the streets with the aid of their lovers. But, out of doors this online global, YouTubers are simply as normal as most of the people. Parents regularly do not recognize approximately the net behavior of their youngsters and the YouTubers that youngsters suggest. This results in puzzling moments when fans enthusiastically apprehend their favored YouTuber even as other humans do no longer understand who this unique YouTuber is.