The Role Of Corporate Culture In An Organization
Introduction
Corporate Culture is a main key in determining better way the person to be satisfied with organization environment. As individuals for any organization having a common view and division values is defined corporate culture. As a outcome, corporate culture is a serious case in the establishment of corporate rules or policies and action taken comprehensive of issues. Organization culture it set things such as the polices, dress code, procedure, attitude and language used on the environment, from the create of team member to ethical standards. Corporate culture is encouraged to continue develop through recruiting practices and the specially for new recruiting.
Actually, the interview process is goes through the organization standards and job requirement also an assessment will be able to discover to "fit'' into the environment culture. A corporate culture can be both improvement and responsibility. Improvement, it can help the organization for increasing profit and reducing the risk. As a responsibility, it can boundary acceptance of needed change. Description three case studies related to corporate culture follows car dealerships, London Borough of Barnet Housing Department: A culture which is customer-driven and BNP Paribas: Building a business development culture.
Case 1
Group of academic & corporate researchers the initiated study of car dealerships. For instance a positive corporate culture that involves and motivates employees it can assist the organization bottom line. But the opposite seemingly isn`t correct: A organizational success isn`t enough to confirm a positive culture, the researchers found and organizations that achieved without a positive culture are likely to see their weakness performance. Corporate culture it can be unclear concept, but essentially it turns to the direction that the standards and actions of management and employees create a unique environment. The study observed at the connection between culture and sales at 95 auto dealerships for six years periods. To value culture, the researchers have done survey regarding the sense of engagement and mission at work, but it declares that culture causes by performance, not vice versa told by researcher.
Case 2
London Borough of Barnet Housing Department organization launched a main project called "Future Shape". This is an organization wide, public engage that focuses on how the council can endure to provide high-quality and joined up services while finding new conducts of delivering services that improve quality but reduce costs. At the same time they recruited the new assistant director having good experience in improving quality of services and directly set about spending three months talking and sitting with front line staff. Then start changed key culture activities by establishing the learn team for driving the project, involving staff in decision making, restructuring the housing service, change job rules and focusing on reflection & action. The impact of the culture change activities follows cost saving, the roles of team leaders mangers and new team structures. The project is now widening its scope and success of delivering services that improve quality. (Clark. Nicholas, Higgs. Micolm, Meyer. Edgar ( JUN 2011) Developing organisation culture)CASE 3BNP Paribas Real Estate, while successful in its marketplace, the financial situation had a profound impact on the profitable property business. Joined with the planed, but mostly organic, growth, BNP wanted to review their business model and the way in which they operate.
A big part of staff includes technical staff with a surveying related. Few numbers of senior staff wanted to find for new business proactively. The collapse of real estate market destined the business no long came back BNP again but new planned aims of the organization a commercial development culture required to be recognized. Than start change organization culture following design an organization structure and processes, implanting the values underpinning the business development culture and driven leadership the initial identification of a need to focus on business development and design of the training and building new process. The impact of culture change the activities, the structures, process and strategies changed and painterly signs of business development. (Clark. Nicholas, Higgs. Micolm, Meyer. Edgar ( JUN 2011) Developing organisation culture)ConclusionCorporate culture involving for implementing any improving change in a organization. Corporate culture is encouraged to continue develop through recruiting practices and the specially for new recruiting. Actually, the interview process is goes through the organization standards and job requirement also an assessment will be able to discover to "fit'' into the environment culture.
