Essays on Advertising

In the early times of product commercials, influential media channels such as newspapers and TV promoted use of dangerous products such as tobacco. While in most of these cases the dangerous health implications associated with using such products had not been established, companies engaging in...

Currently in Canada, there are about 4. 6 million Canadians who smoke which makes up about 15% of the population, which is significantly lower than previous years, like 1965 when a record 50% of Canadians smoked. Due to the fact that trend of smoking has...

Tobacco use kills nearly six million people worldwide each year. Sadly, of the more than 6 million tobacco-related deaths which are caused every year across the world, one-sixth happen in our country – India alone. Though the ill-effects of tobacco addiction are well-known, its consumption...

Ryanair’s has brought many great success throughout the past years by growing their profitability, returns for shareholders increased and increased strong financial performance due to their low cost strategy. However, with this low cost strategy they have been accused of concealing ancillary revenues and offering...

Many societies are consumed with material goods and the idea of buying objects as evidence of one’s wealth. As these societies keep growing, so do their shopping habits and usage of plastic bags to hold their newly purchased possessions. Plastic bags are mostly seen in...

Today, there are various controversial topics that inspire people to come up and start spreading awareness, even when consequences may happen. One of these topics has to do with Black Lives Matter, a dedicated movement for the rights of African Americans in the United States...

Social expectations of women have changed drastically over the years and could be seen as the change in rights and expectations. Changes in women within society started after the Second World War and became more popular within the last few years. My aim of the...

Advertisers and marketers alike are trying to find ways to attract consumers in the congested world of brands that we are surrounded with every day. New technologies are being introduced to the market that advertisers and marketers utilize to their advantage in their aim to...

Advertising is a prime target of attack and scrutiny. It has been accused of misrepresenting women in the media. This misrepresentation is not concerned with the quantity of women appearing in advertisements but the qualitative representation which is considered far more alarming and pejorative. This...

Ogilvy on Advertising was written by David Ogilvy in 1983. Throughout the book, David Ogilvy discusses numerous “rules” and “pieces of advice” per chapter that he feels are pertinent to advertising. Although it was written almost four decades ago, many of his “rules” and “advice”...