Career Goals And Professional Development Plan: Digital Marketing Co-Ordinator

I see marketing from a very different perspective. I consider marketing to be an art as it gives the power to combine originality, vision, and insight. I have witnessed the change that digital technology has brought about throughout the globe by observing the revolution that it has fetched in the way people communicate and for the matter, the way consumers and sellers communicate. Digital media has been seen to have greatly influenced the marketing sector of every company from a past few decades. For me choosing a position for being a part of digital marketing extremely crucial as I have established a growing passion for exploring its multi-aspect and still keep exploring for the real nature of marketing. With a strong drive for success, I am convinced that just bookish knowledge of the sector is not going to draw me the results intended, however, an exposure in the field of marketing and especially according to the recent scenario, in the field of digital marketing will help me to learn new ways to communicate with the consumers along with improvising my recently held ones.

Skills and Experiences

I have been highly influenced by a very thoughtful saying that I read in an article in the Forbes magazine which was said by the well-known American Management Consultant, Peter Drucker, “Business has only two functions- Management and Innovation”, as it focuses on the idea of bringing the conventional analytical methods of management and high urge of critical thinking to improvise on the same. There are numerous reasons behind my inclination for the decision to choose this opportunity, however, with the study I have pursued has aided me to imbibe the knowledge in various sectors of marketing, including digital marketing. While considering for the job opportunities that could interest me, I came across the openings for a Digital Marketing Co-ordinator; I applied for it in a heartbeat. It matched the experience already gained back home in India, when I used to work as a Marketing Associate as well as a Digital Marketing Co-ordinator, which are the area of my interest. While working for this posting, I was provided with the chances to extend my theoretical knowledge to practical world, I will now with the assist of the current job break be able to understand the marketing sector of not only Canada but will be able to attain a global experience, which will aid me for my personal-growth to be well established in the field of Digital Market through the benefit of Social media and Internet. As I have already had experience in the same field, I am more or less already aware about the duties to be performed and will be able to conduct my responsibilities without much efforts. After being motivated by the passion for marketing, I will be able to apply all my skills and experience in carrying out innovation in Communication by staying upfront on Social media.

Interview Preparation/Research

There are several criteria to be considered before appearing for an interview, however, few of them mentioned below tend to be extremely essential to be prepared before stepping in for an interview. The key research will include:

1. Knowing about the club’s history and tradition it follows in advance along with knowing the members and executives of the club.
2. Coming across several tasks or any circumstances that might be narrated in front of me including a suggestion to improve the reputation as well as promoting the club in a global market with the aid of social media.
3. Getting informed about the recent trends and events along with the past unfortunate events in the industry.
4. Gathering the information about the tactics for promotions that the rivals are implementing and might implement in future.
5. A thorough reading of the terms and conditions along with the scope and requirements of the job posting.

The rationale for choosing these items for preparation: For any given posting in any sort of company, it is really important for an individual to know the reality of what exactly the company is and how was it originally formed. Not only this, but also what was the sole purpose behind the creation of the same and who all were responsible for such an establishment at the very first place. Every company/ club is formed not by the laws but by the people who work in it, hence, it becomes extremely important to know about them. Now that I would be aware about the employees and personnel, I will dig into the rivals who already exist in the market like Real Madrid, Atletico Madrid, and several others.

The rivals tend to have a potential to steal the lime light from the club and thus, it will become essential to frame a few strategies to impress the interviewers. Being well informed about the past of the club including the fortunate and unfortunate events will support me better to frame more effective strategies for the same. Last but not the least would be to know about all the terms and conditions that are written for appearing for the interview and going well prepared about it in advance.

Summary about the learning outcomes

For everything stated above, comes a learning outcome of its positives and negatives. I came across many big heads like Juan Ramon Lopez- Gil, the Co-Owner; Angel Berastain Munar, Sports Director; Leanne Tiffen, the Managing Director; and many more of its vital members of the company. Also I learned about the aim of the club, which is to deliver top quality sports and educational programs for the youth, for which BCN sports joined hands with FC Barcelona to educate the players with the values of companionship, respect, and inculcating the spirit of sportsmanship into them. Along with this, I also came to know about the mission and vision of the company, which is to provide great innovation to sports that benefits the society and the interested clients throughout their journey with BCN sports by spreading their business in already major nations like Canada, USA, China, New Zealand, and Australia, where in they have inaugurated 10 official schools.

While going through the data of the rivals, I came to know about how competitive the world is and hence I have come up with digital marketing ideas which shall be discussed during the interview on the basis of the question asked. Also, I have been through the general terms and conditions on which the company is recruiting the executives.