Essays on Business

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Understanding Sociological Theory & the Sociological Imagination

Sociology involves stepping out of the box to analyze every custom, every tradition, every movement, every conversation that humans have. There are three sociological paradigms that we have been exposed to in this module: structural functionalism, conflict theory and symbolic interactionism. I see structural functionalism...

Conflict ManagementSocial Learning TheorySociological Imagination

1 Page|420 Words

2055

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Mcdonald’s Sociological Observation

There are about sixty-nine million Mcdonald's customers served each day. Many people don’t notice their social movements and interactions. Everyone uses them and carefully judge and analyze other people. I personally went to a local Mcdonald’s and analyzed the location, their clothing options, and how...

Customer ServiceMcdonald’sSociological Imagination

1 Page|612 Words

2323

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The Cold War: a Frosty Conflict

First of all, it affected the U.S. economy. One factor of this was military spending. Between the years 1948 and 1989, the military spent a total of $7,051 billion dollars. This averaged out at about $168 billion dollars per year. The United States spent at...

Cold WarCost AccountingWorld Economy

2 Pages|941 Words

1910

The Role of Integrity in Leadership

According to Barth Nnaji, integrity is an important core value for leadership. When we are faced with challenge or opposition, leaders can always trust in their integrity to represent themselves as reliable individuals. One main difference when it comes to manager and an ethical leader...

IntegrityLeadershipPersonal Qualities

3 Pages|1521 Words

1807

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Impact of Illegal Migrant Workers in Malaysia

Malaysia is a net importer of migrant workers. It exports highly-skilled labor on a long-term or permanent basis and imports low to medium-skilled contract migrant workers. There are also foreign workers who enters into the country using fake permits and documents. The issue of illegal...

Illegal ImmigrationMalaysiaWorkers

9 Pages|4145 Words

2775

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Impact of Utilitarianism

The impact of Utilitarianism has been far reaching, pervading the intellectual existence of the last two centuries. Its significance in law, politics, and economics is particularly outstanding, however to talk about the effect of utilitarianism we have to understand it. Utilitarianism is a moral and...

Business EthicsJohn Stuart MillUtilitarianism

5 Pages|2298 Words

2037

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The Ways to Enhance Consumer Experience

Advertisers and marketers alike are trying to find ways to attract consumers in the congested world of brands that we are surrounded with every day. New technologies are being introduced to the market that advertisers and marketers utilize to their advantage in their aim to...

AdvertisementDevelopmentDisability

8 Pages|3682 Words

1824

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Research on Uber Ability to Regain the Hundreds of Thousands of Customers Lost after the #deleteuber Campaign

Uber Technologies Incorporated more commonly known as Uber was founded in 2009 in order to make it easier to get a ride, through the touch of a button on mobile devices. Uber was initially supposed to be an affordable black car service which later transformed...

Business AnalysisCustomer ServiceUber

7 Pages|3015 Words

2114

|Topics: Dara Khosrowshahi, Public company

2114

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Research on Why Consumers Choose to Pay for Different Fitness Brands

This dissertation will be covering the topic of branding, but mainly covering the area of branding within gym clothing. This dissertation will be focusing on weather people prefer to wear well known brands such as Nike, Under Armour, Adidas etc to work out in or...

Consumer BehaviorFitnessResearch

6 Pages|2875 Words

1979

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High Technology Marketing Strategy at Microsoft Corporations

Microsoft Corporations known as an American leading personal computer software developer which provides the computer users with high compatibility with their non-stop upgraded system and applications. Besides, Microsoft also develops, manufacture, licenses, supports and best-selling range of computer software and other services. Microsoft Corporation originally...

Marketing StrategyMicrosoft CorporationModern Technology

6 Pages|2849 Words

1986

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