Essays on Social Media Marketing

Social media has revolutionized the way we communicate and interact with each other on a daily basis. The creation of the internet changed the way consumers and corporations managed their business practices and social relationships through strategic marketing tools. Consumers are adapting to an electronic...

Everything in our world today revolves around technology. Social networking sites have become one of the primary ways in which business try to target consumers. One definition of social media marketing describes it as a channel for user centered networking and social interaction. Social media...

The maxim ‘A picture is worth a thousand words’ is more true than ever. These days, under the coverage of social media all over the world, not only is it a familiar mean for people to update and gain more information, but also a powerful...

In the last decade, a new form of social interaction developed in the online space – social networking platforms. Clearly, brands took advantage of the constant networking and flow of information in order to stay connected to their customers online, through social media marketing (SMM)...

Internet Marketing or Digital Marketing has become the need of every business. From startups to big companies, every type of industry need to use latest digital marketing tools to achieve the significant growth. With smart phones in hand with fast speed of Internet, people are...

In the 21st century marketing and advertisement methods always tend to lean on objectification of men and women, especially the perfume industries, to satisfy their commercial purpose. “Now, a new ad for Jacobs’ fragrance Oh Lola!, starring ‘Twilight’ actress Dakota Fanning, has been pulled from...

According to the textbook, Marketing 5th Edition by Grewal and Levy, Red Bull uses numerous social and mobile media tools that can be divvied into three categories such as social networking, media sharing, and thought sharing sights. Most of the social and mobile media publicizing...

After experiencing a hiccup with their deliveries, KFC ran out of chicken and was forced to close about 900 restaurants across the UK. It was not a surprise that their chicken-loving customers were puzzled and upset on that fateful day. Some frustrated customers took their...

I am part of a committee in an investment firm and our goal is to figure out what social media platform we should invest in. We are deciding between MySpace which is a popular social media site and Facebook which is an up-and-coming site. I...

Social media’s impact on the practice of public relations has grown exponentially in the past few years, so much to the point that most brands choose to rely heavily on social media and popular figures on social media platforms known as “influencers” to generate attention...