Essays on Social Media Marketing

Social Media Marketing is a form of marketing in which social media technologies, channels and software are utilized in order to create value for customers and satisfy their wants and needs. Compared to traditional ways of marketing, which follows a top-down strategy – meaning that...

Technologic breakthroughs have made online platforms a source of easy access and influence that businesses must capitalize on to earn a competitive advantage in marketing. The use of social media had grown tremendously with the increase in smartphone technology that makes access easy and affordable....

Social media has revolutionized the way we communicate and interact with each other on a daily basis. The creation of the internet changed the way consumers and corporations managed their business practices and social relationships through strategic marketing tools. Consumers are adapting to an electronic...

Everything in our world today revolves around technology. Social networking sites have become one of the primary ways in which business try to target consumers. One definition of social media marketing describes it as a channel for user centered networking and social interaction. Social media...

The maxim ‘A picture is worth a thousand words’ is more true than ever. These days, under the coverage of social media all over the world, not only is it a familiar mean for people to update and gain more information, but also a powerful...

In the last decade, a new form of social interaction developed in the online space – social networking platforms. Clearly, brands took advantage of the constant networking and flow of information in order to stay connected to their customers online, through social media marketing (SMM)...

Internet Marketing or Digital Marketing has become the need of every business. From startups to big companies, every type of industry need to use latest digital marketing tools to achieve the significant growth. With smart phones in hand with fast speed of Internet, people are...

Social media’s impact on the practice of public relations has grown exponentially in the past few years, so much to the point that most brands choose to rely heavily on social media and popular figures on social media platforms known as “influencers” to generate attention...

“What other people think” has always been an important piece of information for most of us during the decision-making process. Long before awareness of the World Wide Web became widespread, many of us asked our friends to recommend an auto mechanic or to explain what...