Essays on Business

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The Effect of Firm Size on Profitability

Firms in a market economy vary widely in size, performance, and survival. What are the factors determining these observed variables and how they operate has been active topic of research in industrial organization and more generally in developing country where Pakistan is one of them....

Corporate FinancePerformance Management

9 Pages|3929 Words

2240

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Mcdonalds Twitter Campaign: Hype Vs Reality 6

Social media has achieved a drastic boom during the past decade due to the technological advancement in the world. The purpose of this report is to analyse the recently organised Twitter campaign and to find out the reasons for the failure of the same. I...

AdvertisementMcdonald’sTwitter

2 Pages|969 Words

2221

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Human Senses: How It Impacts Marketers

Despite the fact that we are using more and more marketing resources communicating with consumers, the returns are ever diminishing’ (Lindstrom 2005). Consumers are bombarded with information and, as a result, modern-day marketers need to investigate new ways of breaking through the advertising clutter to...

AdvertisementConsumer BehaviorMarketing Strategy

3 Pages|1211 Words

1430

|Topics: Marketing, marketing resources, modern-day marketers

1430

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How Far Should You Push Diversity

The major players in this case are identified as Charles Begley (GlobeBank’s Managing director of diversity recruiting), Kumkum Bhatnagar (deputy director to Charles), Will Sonenberg (CEO of GlobeBank), and Bernie Regan (head of investment banking). Reviewing “How Hard Should You Push Diversity,” Will Sonenberg publishes...

Business SuccessStrategic ManagementStrategic Planning

2 Pages|1027 Words

2073

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E-commerce Use of Agriculture for Creating a New Business Opportunity

The purpose of writing this research is to find out whether e-commerce in product sales in agriculture can create new business opportunities. The method used in this study is a case study method because this method can be used against a single system whether it...

Business SuccessE Commerce

3 Pages|1241 Words

1297

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Company Scandals: Effects on Employees

The purpose of this study is to determine how wrongdoings committed by the higher ups in a company impact the employees. I infer that unless legal action is involved, the monetary situation of higher ups are rarely, if ever, harmed as they opt for wage...

EmployeeWorkers

7 Pages|3027 Words

1659

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Campus Cleaners Marketing Plan

Campus Cleaners is a growing, family-owned corporation in the first year of business in Shreveport Louisiana. Campus Cleaners sells a laundry delivery service for college students that attend Louisiana State University at Shreveport. Campus Cleaners staff face an expansion challenge, as Campus Cleaners popularity begins...

Marketing PlanMarketing ResearchPlanning

5 Pages|2349 Words

1988

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The Development of Chiquita Brands and the Banana Market in General

While sailing across the world, the idea of introducing Jamaican bananas to people in New Jersey by Captain Lorenzo Dow Baker commenced the establishment of the future multinational company ("The Chiquita Story", 2018). Starting with 160 bunches, Captain Lorenzo Dow Bakers quickly acknowledged the rising...

Business AnalysisBusiness Success

3 Pages|1164 Words

1018

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Sustainability Project: Analysis of Insurance Company

For our sustainability project I was assigned to Travelers Company, which is a more than 160 years old insurance company. Travelers provide the coverage and protect customer’s important belongings and assets. They focus on innovation, which made them leaders in personal, business and specialty insurance....

Business AnalysisCompanyInsurance

3 Pages|1387 Words

1831

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The Organisation Structure: Front-end and Back-end

The organization has a defined working structure with pre-aimed functions which help the organization to achieve the goals. Some of the banking, healthcare are the major examples of such matrices which need both virtual and non-virtual working procedure. As the firms hold both back end...

OrganizationOrganizational StructureStructure

4 Pages|1959 Words

3128

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