Social media’s impact on the practice of public relations has grown exponentially in the past few years, so much to the point that most brands choose to rely heavily on social media and popular figures on social media platforms known as “influencers” to generate attention...
Ethics in public relations begins with the individual and is directly related to its own value system and to the good of society. This article provides ethics in public relations and learning public relations through film analysis. Evidenced from historical trend, public relations have been...
Promotion means a set of activities devised to increase the reach of the product, brand or service to the general public. The main aim of promotional activities is to attract people and to persuade them to buy the product by making them aware about its...
Public relations play a paramount role in an organisation be it private or public. It promotes and aids the realisation of goals set by an organization goals and productivity, PR builds and maintains reputation of any institution that uses it effectively. As the world is...
As it states in the book, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics”. In my own words I would say the main objective of public relations is to maintain a positive reputation of the company...
There are various journals that have inspected the differences in men and ladies working experience in public relations field. However, there are only few case studies had discovered the perception of difference gender issues. This paper attempts to provide some current information and insight, discusses...
The concept of public relations is probably as old as human communication itself. Some of the government implemented techniques included things such as speeches, art, and literature; but no one knew to call them public relations. Public relations is the strategic communication process that builds...
A social psychology theory that can be applied to many disciplines is the attribution theory. The attribution theory is the theory of how people explain others’ behavior by attributing it to internal dispositions or external situations. There are many different parts that make up this...
Public Relations (PR) refers to the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. It entails building sustainable relationships between an organisation and all its publics in order to create a positive brand image. Public...
This essay will discuss a case study on the Anti-Racism campaign that the Transport for Ireland carried out along with the Immigrant Council of Ireland. It will dwell on a lot of aspects relating to public relations theory such as stakeholders, paid media, earned media,...
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