“Competition”, it is one of the most readily used words when it comes to the car industry. Car companies work relentlessly to compete against one another, to produce better products, to utilize the newest technology, and to grow their brand in other countries, while continuing...
The early nineteenth century highlighted how industrialization gave rise to a series of public concerns including lack of sanitary governance, rapid urbanization, inept waste removal, soaring pollution levels, and inadequate housing for low-income members of society. These apprehensions sparked sanitary reform movements in order to...
In developing country like Nepal, where public mode of transportation is not much convenient and comfortable and increasing amount of traffic jams has created a demand for two wheelers. People prefer buying two wheelers as it is affordable, convenient and easy to ride in the...
“What other people think” has always been an important piece of information for most of us during the decision-making process. Long before awareness of the World Wide Web became widespread, many of us asked our friends to recommend an auto mechanic or to explain what...
TJ Maxx, Marshalls, and HomeGoods are retail stores that are very familiar to many people, even myself. These companies are all owned and run by the TJX Company. TJX Companies are a chain of off-price department stores that sell apparel, furniture, shoes, and basically anything...
As a marketer, you need to think your own action plan that would catch the attention of your audience, and that's why targeting is so essential. Although this group of youngsters outnumbered the baby boomers today, it is indeed that marketers should not focus only...
In the corporate world, competition is increasing, and firms are shifting from the traditional modes of marketing to digital. Social media is no longer for purposes of entertainment and communication only. Instead, it is used for marketing products. The recent development in social media is...
Zara caters to customers looking for ‘fast fashion’, or instant gratification, by putting new styles on the shelves every 4 to 6 weeks, unlike the most stores who just churn out one collection for spring-summer, and one for fall-winter season. They are also usually very...
The name Sephora for someone as an ordinary person means the world of beauty as the name itself is the mixture of greek word Sephos means beauty and Zipporah, wife of Moses in the book Exodus who was known for its immense Beauty. This beauty...
Verizon Communications, more commonly known as Verizon Wireless by today’s technology gurus, is known around the globe as the supreme supplier of wireless communication. The company was originally founded in April 2000 by “Bell Atlantic Corp. and Vodafone AirTouch Plc who combine their U.S. wireless...
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