The move that was made by Pepsi's on CEO Indra Nooyi is one that I will consider misplaced and one that does not have a clear target. This is because of some reasons which I will be discussing below. The main reason that makes me...
Toyota mission is to become a very successful vehicle manufacturing company with a mission to produce vehicles which offers various safety features across the range to protect the lives of an individual and families around the world. The company also includes missions such as creating...
As required by the purchasers, the Maggi noodles merchant has gone under look for not passing on the advantages in goods and services tax (GST). A complaint was upheld in the same regard by National Anti-Profiteering Authority, saying that the merchant cannot have the freedom...
The power of language deeply influences people’s thoughts, feeling, and attitudes. It can persuade, make people feel happy or evoke disappointment – all depends on how it is used. As an inevitable part of advertisements, language in the form of slogans plays a special role...
Disney, the kingdom of entertainment was founded by Walt Disney and Roy O. Disney in 1923 and is world`s leading tourist destination. Outdoor amusement parks and attractions have been among the most popular segments of the entire entertainment and recreation industry. Since Walt Disney World...
I completed this project while my work at P&R Infraprojects, where P&R Hydro-Power was taking care of such projects related toward hydel-energy. The electrical engineering section of the company had major contributions along with other engineers, and I worked as an electrical engineer to carry...
Consumers used to compare ne brand with another in its category. Now, they expect the best experience they’ve ever had to be part of every aspect of their lives. Anything less isa disappointment. Just as many of the challenges to retail come from outside the...
Costco and Amazon the two Big-Box Retailers of their own sector, one is king of E-commerce Amazon and another one masters the in-store retailing Costco. This both works on the B2B method of trade. One gives all types of the small service provider a platform...
The global e-commerce sector in has been growing phenomenally for the last few years with the advent of fast internet connection and widespread internet usage. E-commerce refers to any economic activity, transaction that has economic value, that happens through electronic media. Though limited compared to...
Content marketing is flourishing. But the threats weigh: infobesity, immediacy, UGC. A tip to resist: reactivity to real time. Content marketing does not know the crisis. We can tell you because it is our daily bread. But still it is necessary to do it well....
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